Giants on the Quayside

Your questions answered



We are the World Wheel Company, a business that develops giant observation wheels and family entertainment centres around the world.

We established our Newcastle office in June 2017 and want to use this website to answer your questions about our exciting plans for the Giants on the Quayside development.

Featured below are some of the most frequently asked questions we have received regarding Giants on the Quayside. We hope you find the answers useful and enjoy learning more about our development.

We’d love to hear from you if you have any other questions about Giants on the Quayside that you’d like us to answer.

If you would like to get in touch, please use the form available on this page. We’ll then gather together questions and provide responses to the most popular ones.

What is the Giants on the Quayside development?

The Giants on the Quayside development will be a world-class entertainment and leisure destination located on the derelict Spillers Flour Mill site on Newcastle Quayside. It will be built using an investment of around £100m and will be privately funded.

Our ambition is for the development to be a globally recognised focal point for Newcastle, and to help the city deliver one of Europe’s best waterfront experiences.

We will complement the River Tyne’s existing iconic landmarks with our giant observation wheel, The Whey Aye. Standing 460 ft (140 m) high, it will be 16 ft (5 m) taller than the London Eye.

Each ‘flight’ on the wheel will accommodate 480 passengers (60 cabins with eight people in each) and take approximately 24 minutes. 

The development will cover 344,445 sq ft (32,000 sq m) in total and provide a new destination food and beverage experience for Newcastle called The Giant’s Quay.

Plans also include an 837 sq yd (700 sq m) LED digital screen on the facade of the visitor centre, at the base of The Whey Aye. This will be used to communicate information about local culture and events as well as social media content and advertising.

Visitors will be welcomed by The Geordie Giant, a 39 ft (12 m) tall steel structure and, in addition, Giants on the Quayside will feature a family entertainment centre filled with trampolines, climbing walls, a skywalk and separate café.

Our Giant Sport Deck will comprise a multi-purpose play and sports complex, with covered five-a-side pitches and tennis courts available for public hire, as well as a state-of-the-art virtual golf club called The Quayside Golf Club. Its clubhouse bar will offer food and beverages before golfers can play some of the world’s most famous courses in private, best-in-class simulator experiences.

Throughout the development there will be terraces, trees and shrubs, as well as seating and signage to help people find their way around.

How many jobs will it create?

We anticipate that the project will create around 800 full and part-time jobs, delivering more than £100m in new salaried income over a 20-year period.

Along with the full and part-time roles, there will be many opportunities for seasonal jobs and apprenticeships.

Our ambition is to create jobs for generations of local families, in turn increasing both household and disposable incomes.

How long will it take to build and when will it be open?

We estimate that the development will only take 18 to 24 months to build.

A detailed planning application relating to our Giants on the Quayside development was submitted to Newcastle City Council in December and we are awaiting the council’s decision.

Depending on planning, we aim to fully open the development to the public by spring 2021.

How will it affect local transport and parking?

The development will have its own dedicated parking which will be carefully managed in consultation with Newcastle City Council.

We have undertaken detailed parking studies to ensure that there is enough parking provided for our visitors and local businesses, residents and workers in the Ouseburn Valley. More than 70 per cent of the existing Spiller’s car park will remain unaffected and available for public use.

To encourage people to visit us by public transport, we are working with the council and various public transport operators to improve bus services through the area.

We also intend to enhance cycle and walking routes and, if planning is granted, will also consider access by water bus, shuttle transport to and from Byker metro during busier periods and city centre pick-up and drop-off points.

How much will it cost to visit?

Our pricing is still to be decided, but we will make Giants on the Quayside an accessible and family-friendly destination.

In fact, during peak times when we know people want to visit, we intend to lower our prices rather than increase them. We are also looking at helpful discounts such as children riding for free during school holidays and family discounts during the festive period.

Will there be somewhere to eat and drink?

The development will host a range of exciting food and drink outlets, including snack bars, restaurants, bars and a private members’ club within The Whey Aye atrium building, and family-friendly cafes and a golf club bar and restaurant in the Giant Fun Warehouse.  You’ll even be able to take food and drink on The Whey Aye!

Along with the outlets in The Whey Aye atrium building, the Giant’s Quay will also host up to 15 units available across three buildings.  We call these buildings ‘bins’ in homage to the large flour bins that were housed in the historic Spillers Flour Mill. Each bin spans two-storeys and has a flexible internal layout to suit all types of food and drink venues. There is a potential for up to five food and beverage units in each bin or one large operator.

There will be a communal first-floor terrace boasting views across the quayside and the River Tyne. All bins will be accessible by lift.

How will it affect local businesses?

We believe the development will have a positive impact on local businesses in the Ouseburn Valley. Following planning, we will talk with the business community about how we can encourage our visitors to explore the wider area and support local businesses.

For example, this could be through hosting guided walks from our site around the Ouseburn Valley, providing pop-up and advertising opportunities onsite, or creating a dedicated space for an Ouseburn Valley tourist information centre.

Will the development look out of place in the Ouseburn Valley?

It has always been our aim to ensure that the Giants on the Quayside development is sympathetic to, and compatible with, the wider Ouseburn Valley.

For example, the architecture and materials used will celebrate the heritage of the Spillers Flour Mill, and the design will fit into the context of the Ouseburn Conservation Area.

The development sits on the River Tyne wildlife corridor, so we have designed a tree and shrub planting scheme with ecologists to enhance the wildlife on the site.

What about extra litter and noise the development will create?

We will have daily litter patrols in and around St. Peter’s Basin, Ouseburn and Byker to reduce the impact of litter on the surrounding areas, as well as ensuring the development is installed with adequate refuse disposal and collection areas.

The Whey Aye itself emits negligible noise, its engineering ensures almost silent running. The LED screen carries no audio.

For most people, we don’t believe there will be a significant impact of noise from the development. However, for nearby residents we have plans to design the building structures with materials and architectural practices to ensure noise from entertainment on site is kept to a minimum.